WPP has acquired Essence Digital, one of the fastest-growing media agencies and the largest independent buyer of online advertising
WPP has acquired Essence Digital, one of the fastest-growing media agencies and the largest independent buyer of online advertising
One of London’s hottest independent, digital media-buying agencies, Essence Digital, is in advanced talks to sell to WPP. Essence is Google’s main global digital agency and other clients include Expedia and eBay. No price was put on the planned Essence deal, which was first reported by the Wall Street Journal.
Creston also announces the acquisition of 51 per cent of the share capital of How Splendid Ltd (‘Splendid’), a London-based digital design and development consultancy.
Xaxis, the world’s largest global programmatic media and technology platform, has agreed to acquire Action Exchange, Inc., a leading mobile performance-based marketing business with an e-commerce orientation in the United States
Cello Group plc is further reinforcing the digital capability of its Cello Signal business via the acquisition of Line Digital Limited. Total consideration has not been disclosed
Cello Group plc is further reinforcing the digital capability of its Cello Signal business via the acquisition of Line Digital Limited. Total consideration has not been disclosed
WPP has agreed to acquire a majority stake in Cognifide Limited, a leading digital technology consultancy in the UK