Facebook plans sweeping changes to newsfeed

Facebook is planning sweeping changes to its newsfeed, as Mark Zuckerberg pledges to help users have more meaningful social interactions on the platform by prioritising posts from friends and family at the expense of those from publishers. Mr Zuckerberg said users would see less public content “like posts from businesses, brands and media”. This content would be prioritised based on whether it encouraged interactions between people, rather than “passively read”.

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Programmatic Is Failing

Not showing advertisers their own ads has been the elephant in the programmatic room from day one. The minute clients like Marc Pritchard at P&G — and others like him working for premium brands — start requesting “checking copies” of their online ads, programmatic advertising will have a huge problem

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YouTube controversy shakes up digital advertising as brands pull adverts

Over the past five years, Google and Facebook have cut a conquering swath through the market for digital advertising, snatching ever more business from legacy media companies, such as print newspapers and magazines. But a growing scandal involving the inadvertent placement of ads next to extremist content on Google’s YouTube video has raised questions about whether the balance of power is about to shift again.

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Why our magazines are defying digital erosion, by Condé Nast chief

Magazines are not suffering anything like the circulation declines experienced by newspapers, according to one of Britain’s leading magazine chiefs. Nicholas Coleridge, president of Condé Nast International, told a Media Society event earlier this week that although magazine sales were “off their top” it was “only by a small amount”.

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Bob Hoffman on marketing “Digital Delusions”

Extract from In Publishings coverage of News Works last month written by Ray Snoddy: Bob Hoffman, a contrarian ad blogger and former advertising agency owner in San Francisco, attacked, what he called, the delusions of his industry, some causing considerable damage to traditional media. Hoffman, author of Marketers are from Mars, Consumers are from New […]

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