Publicis Groupe on Tuesday announced it has acquired Run, a cross-device programmatic ad platform with a focus on mobile. Terms of the deal were not disclosed. Run will be aligned with Publicis’ media planning and buying unit, Starcom MediaVest Group (SMG), per a company blog post announcing the acquisition. Run has a mobile-focused data management […]
Programmatic ad platform Rocket Fuel this week announced its intention to acquire [x+1] for roughly $230 million. [x+1] is a demand-side platform (DSP) that also has a data management platform (DMP).
Programmatic ad platform Rocket Fuel this week announced its intention to acquire [x+1] for roughly $230 million. [x+1] is a demand-side platform (DSP) that also has a data management platform (DMP).
The benefits that come with leveraging cross-device identity for advertising are well known. Cross-device campaigns lead to better targeting, stronger campaign metrics, and higher return on ad spend for advertisers, plus better user experiences, higher engagement, and more value from users as they move across screens. But even with the knowledge of these benefits, many […]
