PennWell Acquires Leading Lighting Media Business

PennWell Corporation, a diversified global media and information company, announced today that it has acquired a 51% interest in Revo Media Partners Limited, owner of LuxLive, the UK’s largest dedicated lighting event, and Lux Magazine and Lux Review, the leading trade publications in the energy efficiency lighting space

read more

Nielsen In Final Tests Of Mobile Ad Measurement Service

Nielsen on Thursday said it’s launching the final technical trial before expanding Online Campaign Ratings (OCR) service to mobile this summer. Participating in the test are online video ad firms BrightRoll and TubeMogul, which have both been in using OCR on a fully-integrated basis for the past 18 months. The Nielsen service aims to provide […]

read more

Publicis acquires Lighthouse Digital (South Africa)

Publicis Groupe today announces the acquisition of Lighthouse Digital, a preeminent digital media agency to be aligned with Starcom MediaVest Group (SMG) in South Africa. Lighthouse is an established leader in the use of advanced social analytics tools and was the first agency in Africa to provide clients with a proprietary real-time reporting dashboard. The […]

read more