Publicis Groupe acquires Run for mobile-focused DMP, DSP Tech

Publicis Groupe on Tuesday announced it has acquired Run, a cross-device programmatic ad platform with a focus on mobile. Terms of the deal were not disclosed. Run will be aligned with Publicis’ media planning and buying unit, Starcom MediaVest Group (SMG), per a company blog post announcing the acquisition. Run has a mobile-focused data management […]

read more