In 2018 Amazon became the third largest digital advertising platform in the US. By 2020 the platform plans on increasing its share of total digital ad spend in the US from the current 4% to 7%.
Bewkes says $85.4bn deal can boost competition as rivals call for regulatory scrutiny
Facebook’s digital adspend growth is forecast to be even higher than previously thought this year, growing by nearly a third, in eMarketer’s latest digital adspend report for the UK
The German publisher continues to focus on building its digital subscription business with $250m purchase of research company
According to a forecast by eMarketeer the UK operations of Google and Facebook will make a combined £4.1bn in 2015, a 50.8% share of the total expected to be spent on ads on websites, smartphones, online video and social media next year
