Ad-Tech Execs On Why Dentsu Aegis’ Majority Stake In Merkle Is A Smart Move

Ad tech executives reacted to Monday’s news that Japanese holding company Dentsu Aegis Network acquired a majority stake in Merkle, a CRM and performance marketing agency. Columbia, Md.-based Merkle is one of the largest independent digital agencies. While the terms of the deal weren’t disclosed, Merkle has more than 2,900 employees and reported $436 million […]

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