Reports that Interpublic Group may be looking to acquire US data company Acxiom’s marketing solutions business for a reported $2.2bn (£1.67bn) indicates a possible doubling down on data among the agency groups, analysts at Liberum said
The international arm of Japan’s biggest advertising firm Dentsu has agreed to buy a majority stake in Merkle, a US-based digital marketing analytics business, in a deal that values the company at about $1.5bn including debt
Ad tech executives reacted to Monday’s news that Japanese holding company Dentsu Aegis Network acquired a majority stake in Merkle, a CRM and performance marketing agency. Columbia, Md.-based Merkle is one of the largest independent digital agencies. While the terms of the deal weren’t disclosed, Merkle has more than 2,900 employees and reported $436 million […]
