The international arm of Japan’s biggest advertising firm Dentsu has agreed to buy a majority stake in Merkle, a US-based digital marketing analytics business, in a deal that values the company at about $1.5bn including debt.
The acquisition is the largest deal struck by Dentsu since the £3.2bn takeover in 2012 of the UK’s Aegis and highlights the push among global advertising agencies to fill out their digital portfolios.
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