Next Fifteen Communications PLC (LON:NFC) announced the acquisition of data-led business Shopper Media Group (SMG) for £15.7mln in cash and shares. SMG, which includes subsidiaries Capture Marketing, Lobster Agency and Threefold Agency, specialises in commerce marketing activation, connecting retailers and brands with shoppers at the point of purchase both online and in-store.
UK-based digital marcoms group Next Fifteen has acquired the remaining 25% stake in brand market research and advisory consultancy Morar
Next Fifteen Communications, parent company of PR firms including Lexis and Bite, has spent £5.4m to secure outright ownership of digital design agency Beyond and content marketing agency Republic Publishing
Next Fifteen has announced plans for a share sale to raise about £4.3m
Marke ting group Next Fifteen Communications (Next 15) has acquired Hampshire, UK-based B2B intelligence provider Continuous Insight (CI), and upped its stake in Agent3
