The real way forward for publishers is to keep control of their data through a supply-side strategy.
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The real way forward for publishers is to keep control of their data through a supply-side strategy.
“Dark pools. That’s what our private exchanges really are.”
The IPA Media Futures Group has backed the new Publisher Advertising Transaction System which will bring greater efficiencies to agencies and publishers by making it easier to transact across publisher print and digital audiences
PubMatic can now directly offer its publisher partners an ad server to sell mobile ads
Research firm Forrester analyzed and scored what they deemed to be the “six most significant providers” in the supply-side platform (SSP) category
Research firm Forrester analyzed and scored what they deemed to be the “six most significant providers” in the supply-side platform (SSP) category
John Battelle, founder/CEO of Federated Media, saw the rise of programmatic coming from a mile away