The Guardian interviews Duncan Edwards

HearstDuncan Edwards may run an enviable portfolio of magazines, including Cosmopolitan, Elle, Esquire and Harper’s Bazaar, but he admits an ingrained old-school mindset has cost the publisher the digital initiative.

Faced with competition from the BuzzFeed generation of digital upstarts, Edwards, chief executive of Hearst International, delivered an edict to his magazine editors: “From months to moments”.

For the full interview read The Guardian