The Guardian, the FT, CNN International, Reuters and Economist in ad deal to take on Facebook and Google

The Guardian, the Financial Times, CNN International, Reuters and the Economist have teamed up to pool their digital advertising space, to fight back against the drain of ad spend to tech giants such as Microsoft, Google and Facebook. The global online display advertising market, worth an estimated $60bn (£41bn) according to WPP’s Group M, is increasingly becoming dominated by media owners that can offer giant scale to advertisers.

In the UK, Google and Facebook will this year take half of the total digital display advertising market, well over £1bn, according to eMarketer.

For the full story read The Guardian