The New Day looks less Daily Mail than Metro

imageThe New Day heralded its arrival late on Sunday night, by retweeting an eight-second video of the presses rolling. It was a fitting harbinger of the odd but engaging hybrid that is Britain’s first standalone national daily newspaper for three decades, launched into the same unforgiving downmarket that has just condemned The Independent’s print edition to death.

The paper itself is slim, ruthlessly capped at 40 clean, colourful pages. It looks less Mail than Metro — the free publication with which it is bound to compete. And it offers a time-poor, digitally obsessed audience plenty of easy bridges from tablet to tabloid.

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