Hampshire, UK-based eDigitalResearch (edr) has been acquired by recently formed research, insight and advisory services provider MARU Group, for an undisclosed sum.
Steve BrockwayHampshire-based edr, which was founded by Michelle Fuller and Chris Russell in 1999, offers a range of solutions including customer experience management, voice of the customer feedback, and multichannel consumer insight. The firm now becomes part of MARU Group, which was founded earlier this year, is led by former Synovate/Ipsos Global CEO Ged Parton, and is backed by private equity finance company Primary Capital Partners.
As part of the deal, Fuller and Russell will step down from their roles as Joint Executive Chair, while edr Chief Technical Officer Shane Wright becomes MARU Group’s CTO, working alongside Parton and closely with edr’s current Board of directors, including MD Steve Brockway (pictured). All 146 edr employees will remain in their existing roles, working for the firm that is now known as maru/edr.