An ambitious strategy to grow both print and digital subscriptions over the last three years has delivered a net growth in digital subscribers, more than 150,000 across all platforms.
The total number of print subscribers has grown by more than 50,000 in the same period since July 2010. The total number of print subscribers now stands at 200,000.
On The Times, digital subscribers now contribute over 25% of total paid sales and, together, total digital and print subscriptions now make up half the volume of total sales for the title.
Investment has also been made into the print edition of each paper which has seen print subscriptions grow by 50,000 since July 2010 when paid-for content was introduced.
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