The Week's CEO Kerin O'Connor on the significance of its first digital audit

The Week appears to be a traditional magazine. It’s full of words, pictures, thoughts and opinions printed on paper, that are accompanied by lots of lovely full-page advertising. It provides a welcome and unique complement to current affairs coverage. It does its job well and the publishing model works brilliantly. The iPad, however, gave us pause for thought. How could we transfer the DNA of the magazine onto a new digital medium? So we wrote some new rules.

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