Time has acquired FanSided, a sports, entertainment and lifestyle digital network

timeFanSided’s unique fan-focused editorial voice, very popular mobile app and personalized digital newsletter are behind FanSided’s rapidly growing popularity among millennial sports and entertainment fans. FanSided’s community of 1,500+ contributors will deepen Sports Illustrated’s local sports coverage and add more weight to the brand’s new customization platform, which is set to launch later this year. Time Inc. also plans to further leverage FanSided’s entertainment and lifestyle coverage across its brand portfolio.

This acquisition builds on a two-year partnership between Time Inc. and FanSided that saw the network’s growing audience roll into the overall SI Digital footprint, providing the sales and marketing teams with yet another valuable product to offer clients.

For the full story read Time press release and Business Wire and Folio Mag