Time Inc. has carved out a new business in the youth and amateur sports markets on the heels of three recent acquisitions, and added a live event division as part of another purchase. Terms of the deals were not released.The sports-focused deals will combine to form a new company called Sports Illustrated Play. The youth market has been a prime focus for many publishers, and with this launch Time Inc. is attempting to extend the Sports Illustrated brand to a younger audience.
Two of the acquired companies—League Athletics and SportsSignup—are turnkey providers of league and team management tools. Organizations can sign up to register teams and leagues, and create websites to manage scores, schedules and payments. According to the company, the two services reach more than 8 million participants across 8,500 leagues and 300,000 teams.