Time Out Group has announced the acquisition of London-based events and ticket booking company YPlan.
YPlan is a “mobile-first” events discovery and booking platform, with a roster of big name backers, including Ashton Kutcher, Pharrell Williams and Stephen Fry. Time Out said that, combined with its high-quality curated content, the addition of YPlan will “enable the company’s monthly global audience of 137m to discover, book and share what the world’s cities have to offer – faster, easier and better than ever before”.
At the time of its IPO in June, Time Out stated it would continue to invest in technology and product to grow e-commerce and expand its team of engineers. The group said today that the YPlan acquisition “is in line with this strategy as it will provide the company with an advanced e-commerce platform which will accelerate and scale its existing e-commerce business”.
“Developing e-commerce and monetising our audience is an important element of our ambitious growth strategy,” Julio Bruno, chief executive of Time Out Group.