Toronto-based Plastic Mobile is being acquired by Havas Media

havasOne of the first entrants into the mobile payments space back in 2007, Toronto-based Plastic Mobile announced on Feb. 19 on its website that it was being acquired by Havas Media, the sixth largest communications group in the world. Havas will integrate Plastic into its Havas Village offerings, which are part of the French company’s Canadian operations as it restructures to compete more effectively in the North American market as well as expanding its digital and mobile partnerships within a tough-to-please Canadian mobile market, according to a Havas press release from the same day.

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