Simon Fox’s digital transformation of Trinity Mirror is gathering pace with online revenues up almost 50% in the year to 27 April, helping counter a fall of 9% in advertising across its newspaper titles.
The company said that revenue trends improved during the trading period – total advertising income was down 8% in January and February but improved to 7% in March and April. Ad revenue from its digital publishing operation rose 49% year on year in the period to 27 April. Circulation revenues across its newspaper titles showed resilience, maintaining just a 1% decline.
Trinity Mirror said that total group revenues fell 3% year on year across the trading period.
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