The UK ad market grew at its fastest rate in five years in 2015 – but national newspapers bucked the trend as more than £150m in print ads disappeared and digital revenues slowed to a trickle.
The total UK ad market grew at 7.5% to £20.1bn last year, the fastest rate of growth seen since the end of the advertising recession in 2010.
National newspaper brands reported an 11% fall in ad spend to £1.2bn in 2015, according to the latest report by the Advertising Association/Warc expenditure report.
For the full story read The Guardian and more at MediaBriefing