UK digital display advertising revenues rise 27.5%Display advertising revenues grew at more than twice the overall digital rate (27.5%) to hit £1.31 billion – 33% of total digital ad spend, its largest-ever share. Within display:
- Video ad spend grew 56% to £292 million – accounting for 22% of display revenue
- Social media spend rose 51% to £574 million
- Native/content grew 50% to £325 million – accounting for 25% of display revenue
- Tablet-dedicated ad spend grew 115% to £68 million.
“Recently, a lot of the attention on digital advertising has been around the challenges, such as ad blocking,” says Tim Elkington, Chief Strategy Officer, IAB UK, “However, it’s clear to see the UK digital advertising industry is maintaining its strong revenue growth at a much greater rate than the overall economy. The fact remains, as consumers spend more time on connected devices, advertisers must increasingly direct their attention and budgets there.”
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