Vox Media, announced Tuesday night that it is buying influential tech news site and scoop machine Re/Code. Swisher, along with co-CEO Walt Mossberg, started Re/code’s previous entity AllThingsD as a brand under Dow Jones. Kara Swisher and Mossberg parted ways with Dow Jones in the fall of 2013 and formed Re/code, a content site and events business with essentially the same tech business editorial mission having raised a few million dollars from investors like NBC Universal (owned by Comcast). The deal size was not disclosed, however, according to Business Insider, based on the size of its readership (about 2.5 million monthly uniques) and its initial fundraise, we assume the deal was valued at less than $50 million.
Re/code generates most of its revenue through its events business, not advertising, which pulls in A-list executive speakers such as Mark Zuckerberg and Tim Cook. It will likely become Vox’s conference arm and its brand will stay intact.