XLMedia buys financial services comparison site

Digital performance marketing company XLMedia continued its buying spree today with a swoop on a US comparison website. The Aim-listed firm has added young adult personal finance site Moneyunder30.com to its portfolio for $7m (£5.4m). XLMedia is targeting further US expansion, following its acquisition of Canadian credit card comparison site Greedyrates.

The company also plans to expand its footprint in the financial services sector. Chief executive Ory Weihs said: “As a leading personal finance review site, MoneyUnder30 is a known publisher in the US, and with its existing footprint and brand recognition, it represents an excellent opportunity for XLMedia to increase its North American presence and expand within the financial services market.”

It follows the acquisition just last week of the remaining minority stake in online advertising solutions firm Marmar Media.

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