Why Native advertising is a no-brainer for publishers and marketers

Native advertising is heating up in digital media these days, and there are plenty of reasons why publishers should get excited. To start, a recent study from BI Intelligence forecasts native ad spend in the US to hit $7.9 billion this year (a 69% increase from 2013) and reach $21 billion by 2018. Publishers, that’s significant revenue opportunity up for grabs.

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