Why the Dentsu Aegis John Brown Media deal is a game-changer

dentsu aegisThis move would seem to indicate that Dentsu Aegis is planting its flag to assert its serious intent in the field of content. It gets an outfit that is close to being best-in-class in its field, one that will help differentiate it from its competitors and helping it to position itself as a true “one stop shop”.

For the full story read The Drum and an earlier piece read The Drum by the same author