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Why the Guardian is smart to bet on live events and a membership model instead of paywalls

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By Martin Wright
September 12, 2014
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guardianLike the music industry, the Guardian has realized that the value in media isn’t in selling access to a specific product or unit of content, but in creating a deep relationship with readers and fans who want access.

For the full story read GIGAOM

Related posts:

  1. Guardian launches events-based paid membership: Partly for money, mostly about love
  2. Guardian launches new three-tier membership scheme
  3. Guardian editor Katharine Viner says digital journalism model ‘currently collapsing’ as Facebook and Google ‘swallow’ ad revenue
  4. Sorrell on newspaper digital ad slowdown: ‘paywalls are the way to go’
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