WPP acquires ecommerce digital agency Salmon

WPP announces that it has acquired the entire issued share capital of Okam Limited, the holding company of the Salmon Group (“Salmon”), a leading multinational eCommerce digital agency

With a unique combination of technical and business expertise, Salmon provides digital consulting, design, delivery and support services to leading retail, wholesale and manufacturing brands including Akzo Nobel, Argos, Game, Halfords, Kiddicare, Morrisons, Selfridges and Premier Farnell.

Salmon clients have won recognition for their eCommerce and multi-channel achievements, including Retail Week awards for Multichannel Retailer of the Year, Technology Solution of the Year and Multichannel Integration Project of the Year. Argos.co.uk is the second largest multi-channel retailer eCommerce site by sales in the UK, after Tesco.

With a worldwide workforce of 420 people, Salmon operates from offices in the UK, in China and in Australia. Salmon will continue to operate as an independent and stand-alone brand within WPP and be led by CEO Neil Stewart.

For the full story click asiamediajournal