WPP acquires majority interest in digital agency KKLD*

WPP announces that Commarco GmbH, the leading German-based marketing services network which is part of WPP, has acquired a majority interest in KKLD* GmbH (“KKLD”), a leading German-based digital agency.

Founded by Alexander Diehl in 2005, KKLD specialises in brand and digital communication strategies, creative solutions, eCommerce and social media. KKLD is based in Berlin and employs 30 people in its offices in Germany and New York. Clients include BMW, MINI, Baume and Mercier, Bayer and Swarovski.

KKLD’s unaudited revenues for the year ended 31 December 2011 were approximately Euro 4.1 million, with gross assets at the same date of approximately Euro 3.7 million.

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