WPP's Burson-Marsteller agrees to acquire i&e SAS (France)

WPP announces that Burson-Marsteller, its wholly-owned global public relations and public affairs firm, has agreed to acquire communications consultancy, i&e SAS (“i&e”) in France.

Paris-based i&e has 50 years of experience in the French market and specialises in reputation management, brand marketing and change management. The consultancy employs around 110 people and provides public relations services to public institutions and companies, including many of France’s leading brands.

i&e’s unaudited revenues for the year ended 31 December 2011 were approximately EUR13 million with gross assets of approximately EUR5 million at the same date.

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