WPP announces that its wholly-owned operating network KBM Group, the global leader in knowledge-based marketing solutions, has agreed to acquire a majority stake in Predictys SAS in France (“Predictys”).
Founded in 2007 and headquartered in Grenoble, Predictys is a marketing company specialising in digital data and campaign technology. Predictys’ cooperative database includes information from 140 million opted-in consumers from among more than 25 co-op partners. The majority of Predictys’ clients are affiliation networks which use Predictys as a third party provider to supply their own clients with direct marketing services.
Predictys’ revenues for the year ended 31 December 2011 were EUR 3,360,685, with gross assets of EUR 3,090,853.
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