WPP’s Possible Worldwide acquires stake in Fortune Cookie

WPP announces that its global operating network Possible Worldwide, the interactive marketing agency, has acquired a majority stake in Fortune Cookie (UK) Limited (“Fortune Cookie”), a full service digital marketing services agency. The agency specialises in providing design and build, mobile and tablet apps and site development, online marketing services and digital strategy. Fortune Cookie will combine its business with that of Possible Worldwide Limited in the UK to provide an enhanced service offering to its global clients.

Founded in 1997 by Justin Cooke, the current Chair of the British Interactive Media Association (BIMA), Fortune Cookie is headquartered in London with operations in Poland, the Netherlands, US and Australia. The agency employs over 190 people and clients include Canon, AEGON, NetJets, BP and Legal & General.

Fortune Cookie’s consolidated revenues for the year ended 31 August 2011 were approximately £9.4 million with gross assets as at the same date of approximately £2.8 million.

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