WPP’s TNS unit to buy Sinotrust Market Research

WPP announces that its wholly-owned operating company TNS, the world’s leading custom research company, has agreed to acquire Sinotrust Market Research, a leading market research and consulting company in China, from Experian. The deal is subject to regulatory approval.

Founded in 1992, Sinotrust Market Research employs 350 people and has offices in Beijing, Shanghai and Guangzhou. Sinotrust Market Research is the industry market leader in automotive market research in China. Its offering includes consumer research, product research, brand research, channel research and customer research analysis. It has a blue-chip client list that includes leading automobile companies.

Sinotrust Market Research’s unaudited revenues for the year ended 31 March 2013 were RMB 255 million, with gross assets at the same date of RMB 95 million.

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