Aegis Media acquires leading Belgian agency NewWorld

Dentsu Inc. announced today that Aegis Media has acquired the NewWorld Group, one of the leading brand activation and events specialists in the Benelux region.

The acquisition of the NewWorld Group, which specializes in experiential marketing, live communication and field marketing in the three Benelux countries of Belgium, the Netherlands and Luxembourg, is consistent with Aegis Media’s strategy of acquiring businesses whichenhance the breadth of products and services within its networks, and will provide its clients with a greater range of opportunities for consumers to interact with clients’brands.

The business will retain the NewWorld name and it will become part of Aegis Media’s psLIVE
network with immediate effect. psLIVE is an international partnerships and experiential agency with offices in London, Milan, Madrid, Paris, Copenhagen and Helsinki. A Brussels office is opening shortly. Wim Voss, founder of the NewWorld Group, will remain as Managing Director of the business and will become part of the management team at Aegis Media Belgium.

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