Online research specialist YouGov has extended its reach to China and South East Asia through the acquisition of Asian MR and tech firm Decision Fuel (DF). YouGov will pay an initial sum of £0.6m, but the full deal is expected to total $5m before 2017.
DF, which has offices in in Hong Kong, Shanghai and Singapore, was established in 2011 by client-side research buyers Patrick Corr and Colin Marson, and provides research to the Asian market using online and mobile-based technology, while offering access to a panel of 60,000 consumers across five countries.
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