ENGLEWOOD, Colo. (March 26, 2015) – IHS Inc. (NYSE: IHS), a leading global source of critical information and insight, today announced it has acquired the business assets of Dataium, a U.S.-based company that provides essential business intelligence and analysis to the automotive industry.
Dataium’s assets provide enhanced capability to IHS Automotive offerings through its extensive compilation of online automotive shopping behavior. Every month, Dataium observes more than 20 million automotive shoppers across automotive websites and then aggregates, indexes and summarizes this data into key and unique market analytics. This aggregated data can predict future sales, optimize automotive audience segments, measure campaign, advertising and website performance, and perform additional comparative analysis that helps its clients grow sales, lower costs and retain customers.
Scott Key, president and chief executive officer of IHS, said the Dataium assets will enhance growth in digital business for IHS Automotive and strengthen its analytics offerings across the automotive value chain. “Dataium’s core products provide added value and functionality to our current lineup of automotive solutions for customers such as OEMs, ad agencies and online publishers,” Key said. “The addition of the Dataium business assets will create best-in-class capabilities, giving IHS Automotive customers accurate and timely information and analytical tools for enhanced market measurement.”
Based in Nashville, Tennessee, Dataium employs eight people. For more information, go to www.dataium.com.