Access Intelligence acquires Marketing Brands from Penton

Access IntelROCKVILLE, October 1, 2012  — Integrated media company Access Intelligence announced today the acquisition of several leading media brands serving the marketing industry, including Chief Marketer, Multichannel Merchant, Direct and PROMO.  These brands, which lead their sectors with strong print, online and event businesses, will expand AI’s growing portfolio of properties serving this key market.  This transaction bolsters the company’s leadership position in delivering high-quality multimedia content to marketing and media professionals. Terms of the transaction were not disclosed.

The acquired assets will become part of Access Intelligence’s Marketing and Media Group, which includes Event Marketer, EXPO, Best Events, Event Design, LeadsCon, DM Confidential, min, Folio, PR News, Cynopsis and CableFAX. Together, this group represents one of the largest and most robust marketing and media information offerings for business-to-business professionals.

Chief Marketer,, provides daily market intelligence on direct marketing, social media, lead generation, mobile and other measurable marketing strategies.  Multichannel Merchant,, covers cross-channel marketing techniques, including catalog, list sales, data mining and ecommerce.  It produces the Operations Summit each spring, focusing on direct-to-customer operations and fulfillment.

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