Rockville, MD, March 26, 2012 — Integrated media company Access Intelligence announced today the acquisition of LeadsCon, which serves the online lead generation industry through two preeminent conferences and other best-in-class content offerings for lead-generation marketers. With Access Intelligence’s existing stronghold in media, public relations and event marketing, this transaction extends the company’s position with service offerings focusing on customer acquisition through advanced marketing technologies and strategies.
LeadsCon is the industry’s preeminent educational and networking conference dedicated to increasing the effectiveness of those operating in the online lead generation industry. LeadsCon (www.leadscon.com) is held twice a year, having just completed a record event this past February in Las Vegas, and will hold its East coast event in New York this July. Other products in the LeadsCon portfolio include the membership-based LeadsCouncil, the Daily Deal Summit conference series taking place this April 17-18 in New York (www.dailydealsummit.com), an e-newsletter, and other soon-to-be announced marketing conferences and product offerings.
Jay Weintraub, president and founder of New York-based LeadsCon, will continue in his role as President of LeadsCon, Daily Deal and the other products serving the customer-acquisition sector. Michelle Troop, LeadsCon co-founder and executive vice president of operations, and Weintraub will be part of the newly created Access Intelligence Customer Acquisition Board which will also include Don Pazour, AI’s President & CEO; Diane Schwartz, senior vice president of the Media/Communications Group; and Jenn Heinold, vice president of healthcare and aerospace events. The Board will oversee the execution of a multi-platform strategic plan to provide the marketing community with top-drawer content, intelligence and business opportunities in the multibillion-dollar customer acquisition market.
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