ROCKVILLE, MD, February 22, 2011 — Integrated media company Access Intelligence announced today the acquisition of Red 7 Media, establishing a division serving professionals in the media and event management industries. This world-class division will serve those industries through conferences, consulting, magazines, newsletters and robust online communities under the market-leading brands Event Marketer, Best Events, EXPO, Folio and Media Industry Newsletter (min). Together with the company’s positions in cable television programming, public relations, and digital graphics, this transaction, representing about a third of the company’s revenue, makes Access Intelligence a major voice in media communications.
The acquisition marks Access Intelligence’s continued investment in high-performing properties with engaged audiences and best-in-class products and services, and positions one of its flagship brands, Media Industry Newsletter (min), to expand its reach through Red7’s Folio offerings.
Red 7 Media is the world’s largest producer of content and community for the event industry via Event Marketer, EXPO, Best Events and Event Design magazines; as well as the Event Marketing Institute, several industry conferences, and numerous websites. It also publishes FOLIO and Audience Development magazines, hosts the Folio Show and recently launched a research and consulting practice to provide business intelligence to its customers.
Access Intelligence’s new Media and Event Marketing Group will be led by Kerry Smith and his senior management team. Kerry founded Red 7 Media in 2002 and grew the Norwalk, CT-based company into a market leader attracting more than 7,000 executives and 500 sponsors to its events and more than 800,000 unique visitors to its web sites. Kerry will continue in his role as President of the expanded Red 7 Media Group and become a Senior Vice President of Access Intelligence.
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