Perform acquires

GoalPerform announced today that it has acquired, the world’s largest football portal, from a consortium of investors including Bessemer Venture Partners. The deal is a major development for Perform, rapidly increasing its scale and reach in the global digital sports market to over 95 million users a month.

Over the last three years, has used its strong brand and broad news coverage in fifteen languages to build up a leading position in the online football portal market. Perform will take the site to the next level of development by fully integrating its live sports data (GSM), video news (OMNISPORT), video highlights (ePlayer) and live streaming (LIVESPORT.TV) from its catalogue of over 40 different football leagues and competitions.

In January 2011, was visited by 19.4 million unique users* including 3.8 million visits* on the 31st January, the last day of the European mid-season transfer window. According to Comscore, the independent online ratings agency, is now over 250% bigger than, and – the sites that started the online football revolution more than 10 years ago. has over one million followers on Facebook and is available as an application on iPhone, Android and Blackberry. The acquisition will also see PERFORM adding its mobile expertise to the existing services both in terms of product development and distribution, as mobile becomes a growing share of overall traffic.

The acquisition means Perform’s online sports advertising portfolio has taken a significant step towards consolidating a market leading position. will add to Perform’s scale in the UK online sports video market where it streams sports videos to 21 times more unique users than any other sports video operator (Comscore Video Metrix, January 2010).

“ is the iconic global football portal and a clear market leader. This acquisition gives Perform a major brand and major worldwide coverage.” said Simon Denyer, joint-CEO, Perform. “We now reach over 95 million sports fans every month – a large, and ever-increasing number of potential customers. This means Perform, our advertisers and rights holder partners are now able to market to and transact with a very significant fan base”.

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