Perform acquires Sportal Gmbh (Germany)

sportal.dePerform Group plc, the global market leader in the distribution and commercialisation of sports content across connected digital platforms, announces the acquisition of German sports media company Sportal Gmbh.

Sportal owns, a leading sports portal in the German market and also provides a range of content, production and technology services for clients such as Spiegel, Süddeutsche, RTL/, Motain, Sportal Media gruppe Switzerland. The business has been acquired from private investors and in the year to 31 December 2011 Sportal reported revenues of €1.4 million. Gross assets at 31 December 2011 were €0.4 million.

The acquisition builds on Perform’s presence in the German market, having acquired and mediasports at the end of 2011. has an average of 800k unique sports fans visiting the site every month and will be integrated into the mediasports advertising network which includes sites such as,,, and, taking its reach to over 8m unique sports fans every month.

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