WPP’s Xaxis launches in Malaysia

NEW YORK and KUALA LUMPUR — Xaxis, the world’s largest audience buying company, announced today the launch of operations in Malaysia. The company will work directly with GroupM Malaysia in providing regional marketers with the full suite of Xaxis audience buying solutions as well as a premium ad network offering. Arshan Saha has been tapped to lead the new office as director, Singapore and Malaysia.

Beginning today, marketers in Malaysia will be able to implement coordinated audience buying campaigns on multiple digital media channels via Xaxis’ proprietary Data Management Platform (DMP). In addition to running campaigns across display, online video, social and mobile platforms from a single location, clients will be able to track and measure their results with an unparalleled degree of transparency and sophistication.

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