WPP’s Xaxis launches in China

NEW YORK and SHANGHAI — Xaxis, the world’s largest audience buying company, announced today the latest move in its aggressive global expansion plan with the launch of operations in China. The company, which is part of GroupM, will have its China headquarters in Shanghai with a second office in Beijing and will work closely with GroupM China in providing comprehensive audience buying solutions to global and local advertisers. The China division will be led by Rajesh Sukhwani who will serve as managing director, Xaxis China. Sukhwani was previously director, global business development for Xaxis.

With its launch in China, Xaxis offers in-market advertisers the first fully-featured platform for designing and running data-driven audience buying campaigns, at scale, across a broad swath of Chinese digital media. Advertisers will be able to implement coordinated campaigns on multiple channels including display, online video, social and mobile via the proprietary Xaxis Data Management Platform (DMP) as well as track and measure their results with an unparalleled level of transparency and sophistication. China represents one of the world’s largest and fastest growing digital media markets with half a billion users and advertising growth rates averaging 20 – 30 percent per year.

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