Key Publishing Ltd, Europe’s leading publisher of aviation magazines, is delighted to announce the acquisition of the Business of Model Activity Press Ltd (M.A.P.), publisher of Aviation Modeller International, Flying Scale Models and Military Machines International.
Commenting on the buy, Adrian Cox, Managing Director of Key Publishing Ltd said “We are delighted to bring the M.A.P. titles into the Key portfolio. Whilst these titles are in sectors new to Key, there is a natural fit and synergy with our extensive range of aviation titles and our recent launch, Airfix Model World. We are looking forward to building on the firm foundations that the magazines currently have by using the economies of scale that a larger organisation can bring to the party. This is yet another step in some exciting development plans that we have for Key which will involve both more launches and further acquisitions.”
Tony Dowdeswell, owner of M.A.P. said “We have been very happy with the development of our magazine portfolio over the years but the time is right to sell. We are extremely pleased that it has found a great home at Key Publishing, whose culture of serving the interests of enthusiasts fits perfectly with that of M.A.P. Ltd. We are confident that under Key’s wing the magazines will thrive and have the opportunity to reach their true potential”.
The first issues of the three M.A.P. titles produced by Key Publishing will be the May 2011 issues.