Almost half of those planning to use an adblocker say they just don’t like ads

Almost half of people planning to use an adblocker say a general dislike of ads is one of the main reasons for doing so, according to a new report that highlights the scale of the problems facing digital media.

The report by KPMG, which is based on a survey of more than 2,000 people, found that 44% of UK adults said they were planning to use an adblocker within the next six months. Of those people, 46% said they would block ads because they “do not like adverts at all”, only just behind the 47% of people who said that a key reason was that ads take up too much space on screen.

For the full story read The Guardian