Ascential plc (LSE: ASCL.L), the specialist information, analytics and eCommerce optimisation company, today announces that it has agreed the acquisition of 4K Miles, a leading digital commerce advertising, execution and marketplace insights business serving challenger Chinese brands trading on Amazon globally. The deal is expected to close in December.
Through its software-based offering, 4K Miles provides advertising execution, sales data analytics and inventory tracking to over 500 challenger brand customers based in China, trading on Amazon marketplaces including the US, major European countries, Mexico, India and Japan. Headquartered in Guangzhou, 4K Miles employs c.160 staff, led by its co-founders: Stephen Chen (CEO), Raymond Zhao (COO) and Chengsen Duan (CTO).
4K Miles will join Ascential’s Digital Commerce business unit, building towards its mission to help brands and marketplaces win by optimising and accelerating their digital commerce performance.
Duncan Painter, CEO of Ascential, commented: “4K’s leadership in serving the unique and complex needs of Chinese challenger brands on Amazon opens this fast growing customer group to our digital commerce capabilities, while building further scale in this important region. In particular, 4K’s offering in China’s challenger brand space complements Perpetua’s position in North America, while it also offers expertise in market sizing and targeting, enhancing our allround Digital Commerce proposition for this customer segment.”