Ascential acquires WhyteSpyder

Ascential plc (LSE: ASCL.L), the specialist information, analytics and eCommerce optimisation company, today announces that it has acquired WhyteSpyder LLC, an eCommerce software and digital merchandising business which helps brands succeed on Walmart’s digital marketplace. WhyteSpyder provides retail managed services to more than 80 enterprise brands that trade on, utilising a mix of technology-driven search engine optimisation, retail insights, content management and rich media hosting. Based in Rogers, Arkansas, WhyteSpyder employs c.40 staff, led by JS Bull (CEO) and Eric Howerton (Founder and Chief Growth Officer). WhyteSpyder will join Ascential’s Digital Commerce business unit, contributing to its mission to help brands and marketplaces win by optimising and accelerating their digital commerce performance.

Duncan Painter, CEO of Ascential, commented:
“WhyteSpyder’s specialism serving brands on Walmart’s rapidly scaling marketplace will accelerate our goal to build out deep cross-platform capabilities within our Digital Commerce business. Walmart represents one of the most significant marketplaces in North America and WhyteSpyder’s expertise here, while complementary to our existing Amazon focussed capabilities, will provide further growth opportunities for our existing measurement and execution offerings in this region.