blame for the ad blocking crisis lies squarely with the adtech industry

Richard Huntington of Saatchi & Saatchi says that advertising has only ever worked and can only ever work with the consent of the public. Consent is not the same thing as permission. Permission is an individual agreement to be served commercial messages. Consent is a collective agreement that we are happy for the medium and content we are using to be interrupted (and therefore commercially supported) through advertising activity.

For the full story read Marketing Magazine