Exposure Media Marketing Pvt. Ltd. (EMM), a business wholly owned by Hubert Burda Media India Pvt. Ltd. (HBMI), and part of the BurdaInternational group of companies, today announced the acquisition of the consumer magazines division of the leading media house Media Transasia India (MTI).
MTI’s portfolio in India includes stand-out titles such as Travel & Leisure South Asia, Better Homes & Gardens, Sports Illustrated and Child. All in all, MTI publishes more than eight special interest magazines, focused on a wide variety of interests, from fashion and lifestyle to interior design, travel, and architecture complemented with a strong expertise in custom and contract publishing and events. This portfolio will move into the EMM suite of magazines entirely.
Julie Sherborn, Asia CEO of Hubert Burda Media explains: “India plays a key role in the Burda’s international expansion strategy. The country’s strong economic fundamentals, young population and dynamic growth ideas together with an increasing digitization and growing consumerism make it a very appealing investment destination for us.”
Added Massimo Monti, Managing Director of Hubert Burda Media India, 100% owner of Exposure Media Marketing, “The MTI portfolio gives us a very attractive cross-section of special interest magazines and adds terrific strength and depth to our editorial, advertising and business development talent across India allowing us to better service key centres.”
Publishing Director, Media Transasia India, Rasina Uberoi Bajaj, said, “MTI has succeeded in developing a diverse and effective media business in India over the past 30 years and the potential is increasing. This acquisition by Burda will allow this potential to be fully realized and to consolidate the strength of MTI in custom publishing”
Hubert Burda Media has held direct investment in India since 2008. Its current holdings include print plant and specialist magazine interests.
About Burda International:
Burda International GmbH is active in 19 markets and currently publishes over 300 magazines as well as a large number of digital media services. More than 2,400 people work for Burda International.
About Media Transasia:
Headquartered in Bangkok, MTI has published more than 30 magazines in nine languages for over 30 years. The group has publishing centres in Thailand, Hong Kong and India.